Item Level Intelligence

Today, retailers need to maintain the highest level of inventory visibility to meet the shopper’s ever-increasing demands, lift sales, and improve gross margins.

Sasken’s in-store analytics solution helps retailers with real-time merchandize visibility and buyer behavior analytics. The solutions enable item level intelligence through smart tags, and leverages this information stream to analyze buyer behavior, customer dwell time/footprint in the store and helps the retailer to optimize the layout. The solution aims to improve sales at non-discounted pricing levels by using in-store consideration/conversion analytics to optimize in-store placement.